GTMcraft Plays · The Pipeline Truth-Test Play

You point AI at a funnel full of dead deals; build the truth-test agent first, then forecast.

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pipeline-truth-test-agent-signal.html

The 90-second read

You are about to point an agent at your funnel. It will forecast, score, and prioritize on whatever pipeline it reads. Most funnels carry deals that died in place months ago. The agent cannot tell a live deal from a corpse, so it forecasts on both. You get a confident number built on dead pipeline. The fix is a truth-test agent that strips stale deals before any forecast runs.

• The agent forecasts on the pipeline it reads, dead deals included.
• A deal older than twice your win cycle is dead until it proves otherwise.
• One clear rule beats a manager guessing which deals are real.
• The agent flags the stale ones; you make the kill or re-engage call.
• A clean base makes every downstream AI score worth trusting.

Read time: about 5 minutes. First step runnable Monday morning.

The #1 move this week

Set the age rule that marks a deal dead, then run it across your open pipeline once.

Your forecast counts deals that stopped moving a quarter ago. The agent will treat them as live unless you define dead. Pull your average win cycle, double it, and flag every open deal older than that. That single pass shows how much of your number rests on pipeline that already died.

Start here: export every open opportunity with its age, stage, and last-activity date. You need CRM access and one hour.

Ignore this week: building the forecast model. Clean the base first, then let the agent forecast on it.