Your recurring 1:1 has become a status meeting you could have read in the CRM; here is the input standard that turns the same 30 minutes into decisions, and the AI layer that removes your calendar as the ceiling.
GTMcraft Plays · The Decision 1:1 Play
Your 1:1s are not too short. They are unprepared.
The tell is simple. If you could have got the same information from your CRM, the slot produced nothing. Most managers respond by adding time, which just produces a longer status update.
The fix is an input standard, not a longer meeting. Three written questions from the other side, 24 hours ahead. One named metric per person. A decision log both sides can see.
Then the AI layer, which is the part that has actually changed this year. Your calendar used to be the ceiling on how much coaching your team could get. It is not any more. An agent can draft the pre-read, pull the deal evidence, and score the behaviour you are working on, so the human half of the hour is spent on the judgment only you can make.
Send every direct report the same 3 questions, 24 hours before your next 1:1.
Nobody arrives without answers. That single change is what separates a slot that decides from a slot that reports, and it costs you one message.
For: a founder or GTM leader running weekly 1:1s that have decayed into pipeline reviews.
The problem: only one side prepares, so the manager fills the silence with a deal walk, and the middle of the team never improves.
You'll build: an input standard, a named metric per person, a coached behaviour, and a decision log that carries week to week.