Marketing is splitting into a growth half and a brand half, because almost nobody spikes at both. Founders now see the fix as two hires instead of one. That does not fix the real problem. It doubles it. The real failure was never the org chart. It was hiring judgment. If you cannot tell a strong growth lead from a weak one, splitting the role just means you make that same bad call twice. The fix is not a bigger org chart. It is buying the judgment you lack, by the hour, before you buy the role you cannot yet evaluate.
Read time: about 5 minutes. First step runnable Monday morning.
Name the one decision inside the role you cannot yet judge. Not the whole job. One decision.
Most founders write a full job description before admitting they cannot evaluate half of it. That is backwards. Name the decision first (pricing the growth motion, judging a brand narrative, sizing a sales team), and the rest of the hiring process gets easier because you finally know what you are actually buying.
Start here: write down the specific decision inside this role that you have never had to make yourself, and that you could not confidently grade if a candidate answered it in an interview.
Ignore this week: do not open the senior req, and do not split the role into two hires to dodge the judgment gap. Both moves just multiply the same unresolved bet.